The Echo

We've heard all of the commentary
11 from different community groups about the name
12 Pencader, what it now means to a number of
13 people. We want to maintain Titans, because we
14 truly believe in that moniker, and we also want
15 to maintain the colors. But this community,
16 this Pencader family, is prepared to humble
17 itself in such a way to keep the family
18 together.
19 We have done some cost analysis
20 about what that will take to do. We're prepared
21 to start to curtail our monthly spending in paid
22 advertising to pay for those changes.
23 Whatever's necessary to keep this family
24 together, we're prepared to do that.

1 Also, we have had conversations
2 with Charter School of Wilmington, with members
3 of Delaware Military Academy, members of
4 Prestige Academy and Newark Charter School, to
5 begin to -- to galvanize our student
6 recruitment. All these different schools, they
7 do not use a great deal of paid advertising.
8 They just make sure that they get out there to
9 the middle schools and high schools in the area,
10 to community events, and talk about what their
11 school's about. And this school is about
12 business and finance.

 18 Besides the work that we're going

19 to do with the Charter School of Wilmington,
20 besides simply getting out in the community and
21 recruiting effectively, we are going to make
22 some inroads into the community to start to
23 bring other people into the school.
24 For example as a Wilmington

1 University professor, I've also secured
2 commitments from the College of Business to make
3 sure that we have programming in the school. A
4 number of members of the College of Business, in
5 the master's program, the doctoral program, have
6 children of school age that would go to
7 Pencader, and that is another opportunity.

1 We're cleaning up messes that were made by
2 people who are not sitting here today, who are
3 not supporting these parents, who live in a
4 blogosphere where they can talk about other
5 people without having to be present and be
6 accountable for what they said.
7 Do not penalize these children for
8 people who are not standing here today.